Once established, the national trademark “the World’s
Kitchen” will draw people from all the five continents to explore Vietnam ’s
culture through local cuisine.
Vietnamese food, with a wide range of delicious dishes
bearing the hallmarks of each region, is close to all Vietnamese people and
even satisfies those from other countries. Popular dishes appear on the menus
of high-end hotels inside and outside the country.
It’s very important to include cuisine in tourism
development plans, especially for Hanoi which boasts plentiful and delicious
dishes such as Pho (rice noodles served with beef or chicken), nem (spring
rolls), bun thang (rice noodles with chicken, fried egg, lean meat pie , La
Vong grilled fish pies, Thanh Tri steamed rice rolls, Ngu Xa rolled rice
pancakes and Ho Tay shrimp cakes.
Stressing the quintessence and unique cuisine of Hanoi ,
Pham Anh Tuyet, the owner of a restaurant on Ma May Street, said delicious food
is the key to drawing tourists back to the country.
She said that her restaurant is not only a place to
introduce the gastronomy of Hanoi to tourists but also provides an opportunity
for them to make Vietnamese dishes.
“Tourists have an interesting experience here as they make
food by themselves and enjoy it,” she said, adding many return to thank her
after they have brought Vietnamese recipes to their countries.
However, such a tourism model like Tuyet’s restaurant is not
popular, although industry insiders recognise its advantages and
attractiveness.
How to develop the cuisine culture into a special tourism
product and a national trademark is a hard question for tourism managers.
To realise the idea, the Vietnam National Administration of
Tourism (VNAT) recently assigned Vietravel Tourism Company to build a project
to develop the Vietnamese gastronomy.
The project is being built with concrete strategies,
solutions and programmes to popularise Vietnamese food culture to the world,
which will attract tourists and develop overseas Vietnamese communities’
business activities, said Vietravel CEO Nguyen Quoc Ky.
According to Ky, a chain of restaurants will be built to
introduce local dishes to tourists in Vietnam . Meanwhile, in the international
arena, relevant agencies will work with associations of Vietnamese chefs to
popularise the Vietnamese gastronomy and develop its image.
In addition, Vietnamese food will be introduced at fairs and
cultural events, he added.
Once approved by the VNAT, “the World’s Kitchen” national
trademark will be completed by 2020, and bring Vietnam to the world.-VNA
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